CHARLIE LE

Art Direction and Digital Design

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A DQ campaign centered around one simple thought: "What's it like?" Created a shareable microsite that asked fans how they like to eat "spoon" or "no spoon?" while also integrating a prototype RFID chip made out of a classic DQ red spoon as customers pull within range of a Dairy Queen, prompting a built-in app to pop up via touchscreens inside new cars.