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LUCASARTS
Digital Design and Art Direction
This digital and experiential project began as a contest within the United States in conjunction with the release of Star Wars: The Old Republic game for LucasArts where fans can submit videos and vote on who is the ultimate fan. The winner would get to turn on Coit Tower in San Francisco, any color they wanted. What began as a United States project for the game, morphed into a concept for Star Wars: The Force BluRay DVD set, with C3P0 himself, Anthony Daniels, pressing the button himself at BT Tower in London (I wasn't part of that portion of the project, unfortunately).
https://www.youtube.com/watch?v=v4eORzdBXoA
http://www.gadgethelpline.com/star-wars-blu-ray-bt-tower/