CHARLIE LE

Creative Direction, Art Direction

​

Served as Creative Director and Art Director for Dignity Memorial promoting their Rose Hills location, which targeted the Asian audience. The strategy was to be as humble, authentic and understanding as possible, as this topic can be taboo with this audience. We worked with the award-winning studio, Unit9 to help with production.

​

Creative Directors: Charlie Le / Graham Painter
Art Direction: Charlie Le
Production: Unit9